Charlotte Web Strategies

Online Credibility

Use Online Marketing to Increase Your Presence Online

Does your company have a website? How are you using that website to the fullest extent? Does it bring you new customers? Does it generate sales revenue? Do you use online marketing to increase your online presence? Is your website visible to potential customers?These are the questions you need to ask yourself and I hope to give you some answers and resolutions here.      Read More..

Lead Generation

Increase Your Leads Online With SEO and PPC

Just having a web site is not enough. That site needs to work for you and generate leads and sales daily. The two most effective ways to do that are using search engine optimization (SEO) and pay-per-click (PPC) techniques. Utilizing these methods can, and will, increase your leads online, your sales online and your customer retention and return ratios.                    Read More..

Online Communication

Is Social Media Right For My Business?

These days, if you don't have a social media presence, you're behind in the times. Before the internet, the phone book or, more importantly, the yellow pages were the media to get into. Your business needs exposure and if you don't have money for billboards, you need to find some way to get your company's name out there. That's where the phone book came in.         Read More..

Making Social Media Work for Your Business

It used to be that the most important aspect of a website was the actual content on the page. The design of the site and everything else was meant to feature and highlight that content, since it was ultimately what sold the visitors on the products or services being offered, or which entertained and satisfied those just looking for high quality information.

While this is still true about content today, articles are no longer the only form of content that should be included on a site. The development of social media has made it possible to use regularly updated blogs, videos, and imagery, and other forms of specialized content to give a higher entertainment value to the site.      Read More..

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